I would say that the costs are still pretty high for this technology and the problem is that no-one knows what the winning format will be and they are not compatible with each other. Apart from RealD, Dolby are in the game and also NuVision. So any investment in the system has to not include the cost for purchase (which is still high), but also add in a risk factor for possibly backing the wrong horse.

Some major pains with RealD solution are the equipment modification needed to the digital projector, and the facts that the lamp needs to go up in brightness and you need to change the screen to silver. Given that one of the many advantages of digital is the flexibility to change films between screens without set-up time, this is a problem with RealD’s solution. That’s not to say that there aren’t issues with the other solutions – NuVision and Dolby’s glasses re-cycling/washing process for example.

I also agree that things have to go 3D, as they have to go digital, but would not want to be responsible for making any big-spend decisions on which technology to use yet.

FYI (LBS SEMBA09) (ex AAM)