Blogs & Studios & Movie Marketing
something we have been thinking a lot about at slingshot recently is the effect of blogs on movie marketing. it appears we are not the only one: check out the buzz about Universal’s recent engagement with the blogosphere: (Movie Marketing Madness: Movie Marketing Madness: Miami Vice) for the MIAMI VICE campaign, here as documented by Marketing Prof blogger Mack Collier: The Spontaneous Marketing Campaign
What’s most interesting for me about this, is the realisation that bloggers clearly consider themselves a meta-community; i.e. it is the identity of being a blogger, rather than the particular subject matter about which you blog that seems to be the uniting factor; c.f this comment:
“A. I shall go to see Miami Vice as my show of support (and really don’t have any interest in so doing, but support I must).
B. I shall not go see Snakes On A Plane because they didn’t allow bloggers to screenings, only critics, and that’s just poor form since the blogosphere catapulted them into legend & lo”
or this one:
Part of the unseen, untold story is that each of the bloggers involved (myself included) now has an investment in the success of the movie.
I don’t take enough time to watch many movies – but you can be this will be one I watch.
Posted by: Mike Sansone | 07.24.06
I guess this should’t be a surprise, like any cutting edge activity (raving, rock & roll, roller-blading); those who are first to adopt it bond together, before the rest join in, at which point the community fragments to be a microcosm of the larger world. How nice that hasn’t happened for bloggers yet, and we are all still one.
Arvind